From The Oprah & Friends Radio Show with Dr. Mehmet Oz, 4 August 2009

Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi

Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve.

Readers’ Rating:

• Keith Ferrazzi And Tahl Raz – Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
• John Gottman – The Relationship Cure: A 5 Step Guide to Strengthening Your Marriage, Family, and Friendships
• Robin Davis – Who’s Sitting on Your Nest Egg?: Why You Need a Financial Advisor and Ten Easy Tests for Finding the Best One

From The Oprah & Friends Radio Show with Dr. Mehmet Oz, 13 November 2009

Buyology: The Truth and Lies About What We Buy by Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine’s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound – be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Readers’ Rating:

• Robin Smith – Lies At The Altar
• Dina Matos McGreevey – Silent Partner: A Memoir of My Marriage
• Lucy Kaylin – The Perfect Stranger: The Truth About Mothers and Nannies

From The Oprah & Friends Radio Show with Dr. Mehmet Oz, 21 September 2009

Healthy Sleep Habits, Happy Child by Marc Weissbluth

Here Dr. Marc Weissbluth, a distinguished pediatrician and father of four, offers his groundbreaking program to ensure the best sleep for your child. In Healthy Sleep Habits, Happy Child, he explains with authority and reassurance his step-by-step regime for instituting beneficial habits within the framework of your child’s natural sleep cycles. This valuable sourcebook contains brand new research that

- Pinpoints the way daytime sleep differs from night sleep and why both are important to your child

- Helps you cope with and stop the crybaby syndrome, nightmares, bedwetting, and more

- Analyzes ways to get your baby to fall asleep according to his internal clock–naturally

- Reveals the common mistakes parents make to get their children to sleep–including the inclination to rock and feed

- Explores the different sleep cycle needs for different temperaments–from quiet babies to hyperactive toddlers

- Emphasizes the significance of a nap schedule

Readers’ Rating:

• Jennifer Trachtenberg – Good Kids, Bad Habits: The RealAge Guide to Raising Healthy Children
• Michael Roizen And Mehmet Oz – YOU: Having a Baby
• Carlos Schenck – Sleep